BriefFin (formerly known as Intercom) wanted to build awareness of the company not only as a leader in customer-service technology, but as a forward-thinking voice in the rapidly evolving AI landscape.
Together, we developed Off Script: a video thought-leadership series for YouTube and LinkedIn, featuring conversations with CEO Eoghan McCabe and members of the company's senior leadership team. The series explores how AI is reshaping customer service, the challenges it creates and the possibilities it unlocks.
ProcessWe created a distinctive visual identity inspired by the clarity, confidence and optimism of Steve Jobs-era Apple.
A stark, minimal studio aesthetic kept the focus on the speakers and their ideas, while motion graphics, bespoke illustrations, archive footage and news clippings brought the wider AI conversation into each film.
The result combined the intimacy of a video podcast with the pace and visual richness of an editorial documentary. As the series progressed, the format continued to evolve, allowing each instalment to respond to new technologies and ideas while remaining recognisably Intercom.
ResultOff Script established a flexible creative platform that could grow alongside Intercom’s thinking and the wider AI landscape.
Through our ongoing partnership, the series has developed into a confident and distinctive body of work that translates complex subjects into clear, engaging stories. It positions Intercom as more than a customer-service technology company: a bold innovator helping to shape the future of AI, work and human connection.
