Brief
Directed by Leonn Ward, this Christmas campaign set out to capture the warmth, chaos and familiarity of everyday holiday life. Rather than relying on traditional commercial storytelling, the focus was on creating something grounded, observational and offbeat, a film built around small moments in "family-portrait" style that audiences could instantly recognise.
Process
Working closely with Director of Photography Olan Collardy, the production adopted a soft, naturalistic visual style that allowed performances and atmosphere to lead the storytelling. Lighting, camera movement, production design and casting were all carefully considered to create a believable, lived-in world.
The voice of Gabriel Byrne brought warmth and authenticity to the campaign, helping ground the story in a distinctly Irish tone. Collaboration across creative, art direction, costume and post-production teams ensured every detail supported the overall vision.
Result
The final film delivered a quirky, cinematic and memorable campaign that resonated nationwide. By focusing on subtle emotion, atmosphere and human connection, the project created a piece of festive storytelling that felt fresh yet familiar.
