Brief Aiming to create more than a sponsor spot, DP World partnered with McLaren for the Singapore Grand Prix.. The goal was a sharp, high-impact 30-second film capturing the precision and intensity of Formula 1, with Lando Norris at its centre.
ProcessFilming began at the McLaren Technology Centre in London, focusing on Lando’s training. It involved reaction drills and physical prep in order to establish a sense of discipline and focus. Stylised portraits, controlled lighting, and clean framing defined the visual tone. This was paired with a Singapore shoot, capturing skyline hyperlapses and street-level energy to ground the film in race-week atmosphere.
The edit was tightly pre-planned, blending performance footage with garage visuals and dynamic transitions. Sound design, mechanical clicks and rising tones drove rhythm and pace.
ResultThe outcome was a fast, immersive build from quiet preparation to race-ready intensity. In just 30 seconds, it captures both the mindset of a driver and the global energy of Formula 1, reflecting the partnership with clarity and impact.
