Brief
Tiny Ark partnered with Airbnb to help bring a series of global "Icons" stays to life. The experience involved immersive film captures of Shrek’s Swamp (Scotland), The Colosseum (Rome), Musée d’Orsay (Paris), a Smurf House (Belgium), St Paul’s Cathedral (London), The Ferrari Museum (Italy) and House of Sunny (London).
Each experience transformed an iconic location into an immersive overnight stay, designed to blur the line between fantasy, culture and storytelling.
Process
Working across multiple countries and heritage locations, we delivered full-scale production support including cinematography, lighting and on-site technical execution. Every project came with unique creative and logistical challenges. Behind every Icon stay is an extraordinary amount of creative craft. The design and build team, Toy and Robin, brought each environment to life; designing and constructing the spaces.
Our role was to create visually ambitious content while adapting to strict site regulations, fast-moving schedules and sensitive historic spaces.
Result
The campaign became one of Airbnb’s most talked-about global launches, generating widespread press coverage and social engagement. By combining cinematic production with real-world iconic destinations, the series elevated Airbnb Icons into a cultural moment, creating unforgettable experiences that audiences around the world wanted to step inside.
