Ice-cream Activation


AIB // Ice-Cream Activation


Client: AIB
Agency: WHPR
Director/ Editor: Charles Alexander
Producer: Siobhain Kehoe
Director of Photographer: Blaine Rennicks, Charles Alexander
Gaffer: Alex James
Production Assistant: Darragh King

Who doesn't love Ice Cream? Am I right? AIB launched their Apple Pay platform with this sultry piece of full fat dairy food porn. Learning points encountered during the project included the fact that ice cream does melt under lights and that it's very difficult to focus when there is a fully functioning Mr Wippy machine close by.

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